<p><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; text-align: justify; visibility: visible; overflow-wrap: break-word !important;">2026 暑期正式收官，国内文旅市场呈现非常鲜明的结构性特征：</span><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; text-align: justify; visibility: visible; overflow-wrap: break-word !important;">整体出游热度冲高，但人均消费小幅回落。</span><span leaf="" style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; text-align: justify; visibility: visible; overflow-wrap: break-word !important;">这或许意味着行业告别单纯拼客流的时代，进入 “抢客单、重体验、强运营” 的全新周期。</span></p>